Natalie Cowie is the Vice President of Business Development for Drayson Technologies, Inc based in San Francisco. Previously the UK Country Director at Drayson Technologies (Europe) Ltd, she was responsible for the brand, marketing, strategic partnerships and sales within the UK market. Natalie joined Drayson Technologies in May 2015 and comes with 15 years of strategic business and integrated marketing experience. She is now responsible for the launch and development of the US market.
Specialising in brand strategy, integrated marketing, retail, technology, sponsorship, brand partnerships and sales she has worked both agency and client side for 15 years, in many different industries in the UK and globally. Her sector experience covers sport, tech-start-ups, telecommunications (brand and network), fashion, financial services, FMCG, automotive, alcohol and charity. Prior to joining the team, in recent years, Natalie has worked with businesses such as Sport England to pioneer new ways of engaging consumers with sport and make it a habit for life to tackle health issues caused by inactivity, the Premier League to create an app-based fan experience and Western Union formulating their global loyalty strategy for the platform MyWU to drive better opportunities for migrant workers. Her love of brands on a mission to affect positive change, means she’s a driving force for Drayson Technologies. And as an ex-England indoor netballer, who vice captained the team in the World Cup in Australia in 2012 she knows how to lead from the front and sits on the Drayson Technologies Executive team.