Marta is originally from Spain, but has lived in the UK, Denmark and China and speaks four languages. She holds a BSc in International Business and has recently graduated from the University of Edinburgh with a MSc in Marketing. Driven by an interest in digital marketing and understanding consumer behaviour, her MSc research focused on analysing online advertising avoidance concerning the use of ad blocking software. Additionally, an interest in the IoT was sparked after designing and pitching a modular IoT baby monitor to fill a gap in the UK marketplace. Outside work, her interests include travel, language learning, cooking and running. She has been with Drayson Technologies since 2016.